The main business of Youngqin International is managing catering chain brands. The catering service industry encompasses commodity procurement, production and processing, logistics and distribution, food and beverage production, and store services provided to end consumers. The upstream, midstream, and downstream systems cover everything from raw material procurement and production at the front-end to sales at the back-end, forming an interconnected industry supply chain. In addition to establishing standardized specifications and excellent quality for various ingredients, we also establish long-term and stable cooperative relationships with upstream suppliers, obtain food safety certificates, and enhance the economic value of the brand through satisfactory catering services.
Youngqin International is dedicated to integrating various brand resources to implement brand international capabilities. We invest in core technology research and development as well as service innovation, shouldering the mission of "Specialization of traditional industries, Internationalization of brand development", rooted in Taiwan and advancing towards the vast overseas Chinese market. Youngqin International aims to become the most popular national cuisine in the world.
Driven by the mission to “provide good food and make life happier,” the company upholds the management philosophy of "integrity, pragmatism, proactiveness, and innovation." It is committed to cultivating talent, driving digital transformation, and strengthening its operational capabilities in both domestic and international markets to continuously enhance its competitive advantage. Following a multi-brand expansion strategy, the company continues to grow its chain restaurant network. In the short term, the focus is on optimizing existing brands and developing new ones. Over the medium to long term, the company aims to build the Youngqin one-day dining living circle, ultimately realizing its vision of becoming “The world's most popular national economic culinary brand.”
Sustainable Strategies and Goals
In response to the trend of heightened attention to ESG issues from the global market and stakeholders, Youngqin International is committed to integrating operational strategies with sustainable development. To ensure steady operational growth and showcase the influence of ESG across all aspects, we organized a sustainable development consensus camp in early 2024. This event gathered department heads and members of the sustainable development group to enhance their awareness of sustainability. We not only reviewed Youngqin International's efforts in governance, environment, and social aspects over the past year, but comprehensively assessed the company's current situation and future sustainable operation strategies in the short, medium, and long term. Corresponding goals and multiple action plans were formulated, and summarized as follows:
